BYD Raises God's Eye B Optional Package Price to 12,000 Yuan

BYD Officially Announces: God's Eye B Optional Price Rises Over 20%

At the end of April, BYD officially released a statement regarding price adjustments for the optional "God's Eye B" assisted driving LiDAR edition on select models. According to the announcement, due to a significant increase in global storage hardware costs, select models across BYD's three major brand series — Dynasty, Ocean, and Fang Cheng Bao — will see the optional God's Eye B assisted driving LiDAR edition price rise from 9,900 yuan to 12,000 yuan, an increase of approximately 21.2%.

The price adjustment will take effect on May 1, 2026. Notably, BYD has also arranged a buffer period — customers who place orders with a deposit on or before April 30, 2026 will not be affected by the price increase and can still enjoy the original price of 9,900 yuan for the optional package. Specific model availability is subject to the details displayed on official sales channels.

Behind the Price Hike: Global Storage Hardware Cost Pressures

BYD explicitly stated in its announcement that the core reason for the price adjustment is the "significant increase in global storage hardware costs." In recent years, as intelligent driving technology has driven a sharp rise in demand for computing power and data storage, market demand for automotive-grade storage chips has continued to climb. Meanwhile, fluctuations in the global semiconductor supply chain and rising upstream raw material prices have compounded to produce a notable increase in storage hardware costs.

As a key configuration in BYD's intelligent driving system, the God's Eye B assisted driving LiDAR edition integrates LiDAR sensors, a high-performance computing platform, and large-capacity storage modules, making it highly sensitive to hardware cost changes. This price adjustment also reflects the supply chain cost pressures facing the intelligent driving sector amid its rapid development.

Smart Driving Package Pricing: A Balancing Act Across the Industry

Currently, competition in intelligent driving within China's new energy vehicle market is intensifying. While major automakers push to make advanced smart driving features standard and affordable, they must also contend with pricing challenges brought on by hardware cost fluctuations. Previously, Tesla has adjusted FSD pricing multiple times globally, and Huawei's Qiankun ADS smart driving optional package strategy has also undergone multiple rounds of optimization. BYD's price adjustment is a microcosm of the cost pass-through pressures facing the entire industry.

It is worth noting that even after the adjustment, the 12,000-yuan optional price remains competitive among intelligent driving solutions in its class. Leveraging its massive sales volume and vertically integrated supply chain advantages, BYD continues to maintain strong bargaining power in cost control.

Outlook: The Long-Term Battle Between Smart Driving Adoption and Cost Control

In the long run, the trajectory of intelligent driving hardware costs will be influenced by multiple factors. On one hand, chip process upgrades and accelerated domestic substitution are expected to drive costs down over the medium to long term. On the other hand, demand for computing power and sensors in advanced smart driving continues to grow, making it difficult to fully alleviate cost pressures in the short term.

For consumers, locking in an order before April 30 is undoubtedly the more economical choice for those interested in the God's Eye B LiDAR edition. For BYD, effectively managing costs while promoting the widespread adoption of smart driving technology will remain a critical challenge going forward.