Huawei-Backed AITO M9 Hits 35K Pre-Orders in Days

AITO M9 Series Surpasses 35,000 Pre-Orders

Huawei's smart vehicle platform HarmonyOS Smart Mobility has crossed a major milestone — the next-generation AITO M9 series has surpassed 35,000 cumulative pre-orders since bookings opened on April 22. The flagship SUV lineup, developed under Huawei's deep partnership with Seres Group, underscores the tech giant's growing influence in China's ultra-competitive premium EV market.

The M9 series launches in 2 variants: a Standard edition starting at ¥499,800 (approximately $69,000) and an extended-wheelbase Ultimate 'Lingshi' edition priced from ¥669,800 (roughly $92,000). Both models are now available for reservation through Huawei's official website and retail stores.

Over 140 Innovations Under the Hood

Richard Yu (Yu Chengdong), Huawei's Consumer Business CEO and the driving force behind HarmonyOS Smart Mobility, revealed that the new M9 packs more than 140 innovative technologies. While specific technical details are still emerging, the original M9 already set benchmarks in areas like intelligent driving, cabin experience, and chassis engineering.

Key highlights of the new-generation AITO M9 series include:

• 2 model options — Standard and Ultimate extended-wheelbase versions
• 140+ innovative technologies integrated across the platform
• Pre-sale pricing ranges from approximately $69,000 to $92,000+
• 100 display units already deployed to showrooms across China
• Reservations open on Huawei's official website and retail network

The first batch of 100 show cars has arrived at dealerships nationwide, signaling Huawei's confidence in converting pre-orders into confirmed sales.

Huawei Deepens Its Auto Ambitions

Huawei's automotive strategy continues to defy skeptics. The company operates not as a traditional automaker but as a full-stack technology provider — supplying intelligent driving systems, HarmonyOS-based infotainment, and advanced hardware to partner OEMs. The AITO brand, co-developed with Seres, remains the most commercially successful outcome of this approach.

The original M9, launched in late 2023, became one of China's best-selling luxury SUVs, competing directly with models from BMW, Mercedes-Benz, and homegrown rivals like NIO and Li Auto. Achieving 35,000 pre-orders for its successor in a matter of days suggests strong brand loyalty and market demand.

What This Means for Global EV Competition

While Huawei has no immediate plans to sell AITO vehicles outside China, the M9's success carries broader implications. It demonstrates that tech-first companies can credibly challenge legacy automakers in the premium segment — a trend Western automakers are watching closely.

The pricing strategy also stands out. At $69,000 to $92,000, the M9 competes with entry-level luxury SUVs from European brands while offering significantly more advanced autonomous driving and digital cockpit capabilities. Should Huawei eventually pursue international expansion, vehicles like the M9 could disrupt established premium segments in Europe and emerging markets.

For now, all eyes are on the official launch timeline and whether the M9's pre-order momentum translates into sustained delivery volumes throughout 2025.