miHoYo Internationalization President Jin Wenyi to Depart by End of May

Jin Wenyi Announces Departure as miHoYo Internationalization Gets New Leadership

On April 30, according to multiple media reports, miHoYo's internationalization president Jin Wenyi issued an internal farewell letter, announcing her official departure from miHoYo and its overseas brand HoYoverse by the end of May 2025. Seven (Wang Yuyang) will take over to lead the international business.

miHoYo subsequently confirmed the news, stating: "Wenyi has submitted her resignation due to personal career planning. The company thanks her for her dedication and contributions to the global development of our products, and wishes her all the best in her future endeavors."

Jin Wenyi's Tenure in Review: Driving miHoYo's Global Expansion

According to public records, before joining miHoYo, Jin Wenyi worked at FunPlus, a well-known Chinese game company specializing in overseas markets, where she accumulated extensive experience in international game operations. After joining miHoYo, she was primarily responsible for the overseas business division, helping drive the global operations and expansion of products such as Genshin Impact and Honkai: Star Rail.

During her tenure, miHoYo's products achieved remarkable results in overseas markets. The HoYoverse brand established a massive global user base, with multiple titles consistently ranking among the top-grossing apps on major international app stores. Jin Wenyi's contributions to global strategic planning and localized overseas operations received formal recognition from the company.

Successor Wang Yuyang: From Bilibili VP to AI Company to miHoYo

Jin Wenyi's successor, Wang Yuyang (Seven), also boasts an impressive background. Public information shows he is the founder of Dae Culture and formerly served as Vice President of Bilibili, bringing extensive experience in content ecosystems and community operations.

More notably, in 2024, Wang Yuyang joined the AI company established by miHoYo co-founder Cai Haoyu. In recent years, Cai Haoyu has devoted significant energy to the AI field, and his AI ventures have attracted widespread industry attention. Wang Yuyang's transfer from an AI company to head miHoYo's internationalization efforts is a thought-provoking personnel move, potentially signaling that miHoYo plans to more deeply integrate AI capabilities into its internationalization strategy, driving a deeper convergence of AI and gaming operations.

Industry Perspective: Game Globalization and AI Integration Emerge as New Trend

This executive change comes against the backdrop of increasingly fierce competition in Chinese game companies' overseas expansion. In recent years, Chinese gaming enterprises have accelerated their global footprint, while AI technology is becoming the core driving force behind the next wave of transformation in the gaming industry. From intelligent NPCs and procedural content generation to AI-driven localization translation and user operations, AI is reshaping the entire pipeline of game development and publishing.

Wang Yuyang's combination of content community operations experience and AI background makes him a versatile talent whose appointment reflects miHoYo's strategic thinking for the next phase of internationalization — not only consolidating existing global market share but also leveraging AI technology to build new competitive moats.

Outlook

Jin Wenyi's departure marks a new chapter for miHoYo's international business. Against the dual backdrop of intensifying global gaming competition and accelerating AI adoption, whether Wang Yuyang can sustain and surpass his predecessor's achievements and infuse AI DNA into HoYoverse's global operations system deserves continued industry attention. As a benchmark Chinese gaming company in overseas expansion, every strategic move miHoYo makes in AI and internationalization could serve as an important reference for the entire industry.