HONOR to Launch Co-Branded Champion Watch with Zhang Xue Locomotive

Zhang Xue Locomotive Wins WSBK Hungary Round, HONOR Announces Co-Branded Watch

On the evening of May 2 (Beijing time), exciting news arrived from the 2026 WSBK (World Superbike Championship) Hungary round WorldSSP class race — Zhang Xue Locomotive rider Valentin Debise dominated the Balaton Park Circuit to claim victory. Shortly after the race, HONOR CEO George Li took to Weibo to offer congratulations and announced the upcoming launch of a co-branded "Champion Watch" between HONOR and Zhang Xue Locomotive to celebrate this historic moment.

Brand Synergy Behind the Championship Glory

Li wrote on Weibo: "Congratulations to Zhang Xue Locomotive for winning the WSBK Hungary round SSP class Race 1 championship — a race that made all of us incredibly proud!" He also officially announced that, as Zhang Xue Locomotive's chief strategic partner for WSBK, HONOR will release a co-branded watch that distills the championship glory from the racetrack into a product users can wear on their wrists.

Li stated: "This is both a tribute to championship honor and another step in delivering our 'dare to dream, dare to act, dare to be different' spirit directly into the hands of our users. Stay tuned."

A Partnership Long in the Making

The collaboration between HONOR and Zhang Xue Locomotive is far from spontaneous. As early as April this year, HONOR's Chief Marketing Officer Guan Haitao personally visited Zhang Xue Locomotive's headquarters in Chongqing for an on-site inspection, where both teams reached strong consensus on HONOR becoming the brand's strategic partner for WSBK. The launch of this co-branded watch marks a significant milestone in the implementation of their strategic partnership.

As a representative of Chinese motorcycle brands competing in the world's premier racing events, Zhang Xue Locomotive's breakthrough achievements on the WSBK stage align perfectly with HONOR's longstanding brand philosophy of "dare to dream, dare to act, dare to be different." This cross-industry collaboration is not only a classic example of sports marketing but also represents a new trend of Chinese brands empowering each other and expanding globally together on the international stage.

Outlook: A Deep Fusion of Technology and Speed

HONOR has yet to reveal the specific specifications or release date of the co-branded watch, but given its positioning as a "Champion Watch," the product will most likely incorporate racing-inspired design elements and potentially feature HONOR's latest smart wearable technology. For motorcycle racing enthusiasts and tech product consumers alike, this crossover product is certainly one to watch.

As Chinese brands continue to grow their influence in international sporting events, deep collaborations between tech companies and sports IPs are becoming a vital pathway for brand building. The partnership between HONOR and Zhang Xue Locomotive may well serve as a new benchmark for cross-industry marketing by Chinese tech brands.