New-Generation Xiaomi SU7 Surpasses 70,000 Locked Orders as Initial Sales Period Nears End

Over 70,000 Locked Orders in Under Six Weeks — Xiaomi SU7 Sets Another Record

On May 2, Xiaomi Auto officially announced that locked orders for the new-generation Xiaomi SU7 have surpassed the 70,000-unit milestone. Since reservations opened on March 19, this achievement was reached in just under six weeks, once again affirming the market's strong endorsement of Xiaomi's automotive products.

The new-generation SU7 adopts a 5,000 yuan deposit model, with consumers eligible for a full refund if they do not lock their orders within three days. Judging by the pace of order locks, market enthusiasm for the Xiaomi SU7 remains robust, and the competitive landscape of the smart electric vehicle sector continues to be reshaped.

Initial Sales Period Benefits End May 5 — Purchase Incentives Set to Shrink

According to Xiaomi's official announcement, the initial sales period benefits for the new-generation SU7 are valid until 11:59 PM on May 5. Orders with confirmed deposits placed before this deadline are entitled to exclusive initial sales period benefits:

• Standard/Pro Edition: Purchase benefits valued at 44,000 yuan, including a co-pilot zero-gravity seat, electric front trunk (frunk), and other popular configurations;
• Max Edition: Purchase benefits valued at 69,000 yuan, including an ultra-quiet cabin package, carbon fiber kit, and other premium configurations.

Starting May 6, the value of purchase benefits across all trim levels will drop below initial sales period levels, meaning consumers still on the fence will face higher purchase costs.

Some Optional Configurations to Be Discontinued, Focusing on Production and Delivery Efficiency

Notably, Xiaomi has confirmed that certain optional configurations for the new-generation SU7 will be discontinued after the initial sales period. Beginning May 6, Xiaomi will adjust the configuration options for the new-generation SU7, with the core objective of "further optimizing production efficiency and improving delivery efficiency."

Regarding the protection of existing customers' rights, Xiaomi has made a clear commitment: for all delivered vehicles and those with confirmed configuration orders, even if selected configurations are subsequently discontinued, Xiaomi will ensure the continued supply of after-sales repair parts without any disruption.

This move reflects Xiaomi's pragmatic strategy during its scaled delivery phase. An excessive number of optional combinations often significantly increases production line complexity and extends delivery timelines. By streamlining configuration options, Xiaomi aims to markedly improve capacity utilization and delivery speed while maintaining product competitiveness.

Outlook: Xiaomi Auto Accelerates Production Ramp-Up

With 70,000 locked orders, market demand for the Xiaomi SU7 remains strong, and delivery pressure is mounting accordingly. This configuration streamlining adjustment can be seen as a key signal of Xiaomi Auto's transition from the "competing for orders" phase to the "racing to deliver" phase.

As competition in the smart electric vehicle market intensifies, balancing product variety with delivery efficiency is a challenge every new energy automaker must confront. Xiaomi's decisive strategy adjustment after the initial sales period demonstrates its internet-rooted DNA of rapid iteration and agile adaptation. Going forward, whether Xiaomi Auto can successfully work through its massive order backlog will be a key focus for the market.